With four consumer sites selling seven brands and a B2B site supporting resellers, the original layout designs of the Magento 1 site were migrated over to the BigCommerce platform. The text, images, and colors were customized to match each brand’s identity. A unique order grid allowing site visitors to order multiple products with different sizes, colors, and compression levels from the same product details page was also created.

Leveraging BundleB2B to deliver seamless transactions and self-service account capabilities, the wholesale site could set up corporate accounts and associate each logged-in user to them. This would allow B2B customers to see their negotiated product pricing and preferred payment options when accessing the site. For busy buyers to place their orders quickly, they could utilize the quick order pad feature and other bulk ordering tools. Users could then find products by SKU or upload a product list via CSV file and add them directly to the cart without having to navigate throughout the site. Buyers can also place new orders and quickly reorder products based on past purchases and company order history. Additional payment methods including purchase order were also established.

Content updates could be made across all the sites quickly and easily without requiring complex HTML or CSS. Inventory, orders, and customer data were also seamlessly synced between the eCommerce sites and the ERP system.

Since launching, the Therafirm wholesale site and the four retail sites have achieved a steady influx of orders. From start to finish, the design, development, and migration of all sites took just seven months. The BundleB2B team will continue to support the company’s B2B initiatives as it delivers quality gradient compression hose and therapy products to its customers that help improve circulation, prevent swelling, and relieve tired, achy legs.